THIS CLASS IS FOR EAST COAST DISTRIBUTOR SALES REPS.

Get ready to jumpstart your expertise with this 2-day, instructor-led class created for all Valvoline employees and Distributor Sales Reps. This isn’t just an introduction — it’s your gateway into the entire Valvoline Light Duty/PCMO product family and the powerful selling strategies that set us apart.

By the end of this course, you’ll have the confidence to sell Valvoline products more effectively than ever, using deep product knowledge, application expertise, and proven sales techniques to clearly show customers “Why Valvoline?”

What You’ll Gain:

Market Insights That Matter – Understand today’s Light Duty/PCMO market and the trends shaping the future of lubricants.
Product Mastery – Explore Valvoline’s full Light Duty product line: engine oils, gear oils, transmission fluids, greases, coolants, filters, and wipers.
Sales Confidence – Learn and apply Valvoline’s best practice sales model and strategies to win with customers.
Customer Advantage – Discover the support programs available, from training and marketing promotions to tailored customer programs.
Hands-On Experience – Get practical, interactive exposure to Valvoline’s products and their real-world applications.

Online Prerequisite Courses

Before you step into class, complete these essential online modules to fuel your success:

Valvoline Full Synthetic High Mileage with MaxLife Technology
Valvoline Full Synthetics
MaxLife High Mileage Synthetic Blend
MaxLife Automatic Transmission Fluid
Increase Traffic & Loyalty with VPERK$

This course is your chance to become the go-to expert on Valvoline’s Light Duty solutions — building credibility, driving sales, and creating stronger customer loyalty.

Light Duty VCERT Class (Atlanta, GA)